Our Story

Image of Bettina DuncanStarting with her own designer jewelry line, Brazilian born, Bettina Duncan, first burst onto the fashion scene with a line of handcrafted gold charms that were immediately picked up by Barneys New York and the Neiman Marcus stores nationally, as well as the pick of designer specialty stores around the country. Building on her jewelry line, Bettina added first handbags, and then shoes, all featuring her signature sexy and feminine style. After covering the US she went on to add new accounts around the globe -- Printemps in Paris, Harvey Nichols in London and Barneys Japan in Tokyo. So for those world traveling Bettina Duncan fans, whether hailing a taxi in New York, riding the underground in London or grabbing a quick ride in Tokyo, there was always somewhere within a stones throw (did someone say diamonds?) to shop for the latest Bettina Duncan piece.


After years as a high profile, nationally recognized designer, with her product featured in Magazines around the world (her scrap book is filled with tear sheets from the likes of Italian, Brazilian and American Vogue, Harpers Bazaar, Elle, Town & Country as well as appearances on E! CNN and NBC) she was invited to open her own boutique inside the famed Fred Segal store in Santa Monica. California. Starting in 1998 with a trend and a fine jewelry counter, Bettina has expanded into four locations within the Fred Segal store to carry a full range of high end designer fashion accessories featuring not only her own hand crafted product but the best of designers such as Herms, Bottega Veneta, Mullberry, Celine, Dolce & Gabbana as well as numerous young and upcoming design stars.

Creating what she has called a "fashion laboratory" at her Fred Segal store, Bettina strives to discover new and exciting designers, hot trends that work for today's woman and the core classic pieces that are each seasons must have accessory items. It's exactly this eclectic, feminine and sexy look that has brought Bettina a regular clientele from around Los Angeles as well as a steady stream of fashionable celebrities. Looking for jewelry, handbags and accessories? You'll be dazzled by the same beautiful objects that enticed Cameron Diaz, Lindsey Lohan, Brittany Spears and Kate Beckinsdale. Hubby or boyfriend can't find a gift, follow the lead of Jeremy Piven and the rest of the entourage gang, or Dustin Hoffman or Luc Wilson and cruise the Bettina Duncan stores. Can't make it to LA? to busy to shop? want to find out Bettina's latest tips on trends for the season or what's the right accessory for your look? Now you are just one click away from true, fashionista satisfaction.

Welcome to our site and enjoy the experience, we hope to serve you well and often.
Website by: Plus Projects © 2010 Bettina Duncan Designs. All Rights Reserved